San Antonio Unveils Exciting Fan Events and Community Initiatives as 2025 NCAA Men’s Final Four Countdown Begins

SAN ANTONIO, TX – The excitement for the 2025 NCAA® Men’s Final Four® officially tipped off on January 28, 2025, as the San Antonio Local Organizing Committee (SALOC), local officials, and NCAA representatives gathered for a high-energy press conference packed with fan engagement and community-driven initiatives. Held at the Boys & Girls Club San Antonio Rayburn Clubhouse, the event showcased what fans can expect leading up to the major basketball tournament and celebrated San Antonio’s role as the host city for March Madness.

A Celebration of Community and Legacy

The press conference, which drew an enthusiastic crowd, was more than just a formal announcement—it was a vibrant reflection of how the 2025 Final Four will benefit the San Antonio community. From the unveiling of exciting fan events to the announcement of new community engagement initiatives, the event emphasized the tournament's lasting impact on the city.

Panel discussions were led by key figures including Dan Gavitt, NCAA Senior Vice President of Basketball, and Phyllis Viagran, San Antonio City Councilwoman. A central highlight was the presentation of the NCAA Legacy Project, which focuses on improving the Rayburn Clubhouse to better serve local youth. This renovation, made possible through the partnership with Dove Men+Care, will directly benefit young people in the community, including those involved in programs like "Read to the Final Four®," the NCAA’s third-grade reading challenge.

Fan-Focused Events Set to Energize the City

The press conference also gave a sneak peek into the fan-centered festivities that will take over San Antonio during the Final Four weekend. These events, including the NCAA® Men’s Final Four® Fan Fest Presented by Capital One and the Reese’s Men’s Final Four Friday®, are sure to draw tens of thousands of basketball fans to the city.

Other highlights include the NCAA® Men’s Final Four® Tip-Off Tailgate Presented by Nissan, a fun, family-friendly gathering, and the March Madness® Music Festival, which will feature top musical talent to bring the party to the streets. Fans of all ages will also be able to participate in the NCAA® Men’s Final Four® Dribble™ Presented by Buick and enjoy the lively Men’s Final Four River Rally along San Antonio’s famous River Walk.

These events will not only celebrate basketball but also showcase the city’s rich cultural vibrancy.

San Antonio’s Spirit Shines Bright

The energy at the event was palpable as mascots from local universities, such as Rowdy from the University of Texas at San Antonio (UTSA), brought the crowd to life. The University of the Incarnate Word’s cheerleading team was also on hand, entertaining the crowd and showing just how eager San Antonians are to host the NCAA’s marquee basketball event. The presence of local schools, combined with the passionate community support, made it clear that San Antonio is ready for March Madness.

"We’re not just hosting a basketball tournament—we’re creating a legacy for the city,” said Elena Wells, Executive Director of SALOC. “The 2025 Final Four is about more than the games. It’s about inspiring our youth, engaging our community, and leaving a lasting mark on San Antonio for years to come.”

Looking Ahead: Economic Impact and Community Engagement

In addition to the fan events, the press conference also underscored the significant economic impact the NCAA Men’s Final Four will have on the city. With thousands of visitors expected to flood San Antonio during the tournament, local businesses—from hotels and restaurants to retail shops and entertainment venues—stand to benefit greatly from the influx of fans. Officials predict that the event will generate millions in economic activity, further cementing San Antonio’s reputation as a top-tier host for major events.

San Antonio’s Future as a Sports Destination

For San Antonio, the 2025 NCAA Men’s Final Four represents not only a major sporting event but also a key moment in the city’s ongoing efforts to establish itself as a world-class sports destination. The partnership between SALOC, local officials, and the NCAA is driving a range of initiatives aimed at making this event a memorable experience for everyone involved—from the athletes to the local residents to the out-of-town visitors.

As the countdown to the 2025 Final Four continues, San Antonio is already proving that it has what it takes to host one of the biggest sporting spectacles in the country.

Photo/Video Opportunities:

• Group photos with panelists and community leaders.
• Stunning visuals of the Rayburn Clubhouse’s renovation efforts.

Interview Opportunities:

• Speakers will be available for one-on-one interviews following the program.

The 2025 NCAA Men’s Final Four promises to be a weekend filled with sports, entertainment, community spirit, and a shared sense of pride that only a city like San Antonio can provide.For more information on the 2025 NCAA Men’s Final Four and upcoming events, visit the San Antonio Local Organizing Committee’s official website.